Imagined Earth

The environment and its health are integral to our philosophy and our business at Mediterranean Delicacies, so it goes without saying that we must ensure that our operations are sustainable. As an organisation, we have started a journey towards better understanding our place in the world and our overall impact, be it from our consumption of raw materials, water, energy and packaging, to our creation of waste, as well as that of our supply chain.

Over the next 12 months, we will start to investigate and measure our impact. What will follow is a set of priorities aligned to the United Nations Sustainable Development Goals, that focus our commitment to bettering our operations, from reducing our level of consumption of raw materials, water and energy, to the responsible disposal and/or recycling of our packaging and products.

Our intention is to ensure that our loyal customers have the peace of mind that, not only are our products delicious, but are also ethically and sustainably sourced and produced, with minimal impact on people and the environment.

Mediterranean Delicacies has partnered with local, green-tech and recycling business, Imagined Earth, and is supporting their roll out of smart Reverse Vending Machines (RVMs) that allow consumers to ‘return and earn.’

Utilising advanced shape and barcode recognition technology to identify the waste being deposited, these RVMs are programmed to accept commonly used, recyclable products, independent of where these products have been purchased, and reward consumers for their efforts.

Whilst, from a global perspective, the concept of Reverse Vending is not new, Imagined Earth is the first company to introduce RVM technology in South Africa, and the partnership with Mediterranean Delicacies, is the first direct cooperation with a brand to address post-consumer waste recovery.

Technology is one of the best tools at our disposal in the fight against plastic pollution. It is with the benefit of technology that a partnership like this can catapult forward our green mantra, and help individuals recycle the smart, engaging and educational way.

Get involved, get recycling and get rewarded today, by downloading the Imagined Earth App via your favourite app store (IOS and Google Play).

Check out the Imagined Earth Website:

For more information on The Sustainable Development Goals: